Proposal Template
Win clients with a professional proposal that clearly outlines outcomes, deliverables, timeline, and pricing. Copy the template below or download the Google Docs and Word versions.
Proposal Template
Copy and personalise each section before sending to a client.
September 18, 2026 Client: Client Name Company Name Email / Phone Project: [Project Title] 1. Summary In two to three sentences, explain the problem you solve, the desired outcome, and the value your work provides. 2. Objectives & Deliverables • Objective 1 – measurable outcome you will deliver. • Objective 2 – any supporting deliverable or milestone. • Objective 3 – optional nice-to-have you may include. 3. Timeline Phase 1 – Discovery & strategy (Dates) Phase 2 – Execution & production (Dates) Phase 3 – Review, handoff, and optimisation (Dates) 4. Pricing Total Investment: $X,XXX (fixed project fee) • 50% due on signing • 50% due on delivery, prior to final handoff Optional add-ons: • Service A – $XXX • Service B – $XXX 5. Assumptions • Client provides access to tools and approvals within 2 business days. • Up to two rounds of revisions are included per deliverable. • Additional work beyond scope is billed at $XXX/hour with prior approval. 6. Next Steps 1. Approve this proposal by replying “approved” or signing below. 2. Zap Bill will send a contract and deposit invoice. 3. Project start date is confirmed once the deposit is received. Acceptance ______________________________ ______________________________ Client Name Date ______________________________ ______________________________ Your Name Date
Tips for a winning proposal
- Highlight outcomes, not just tasks. Demonstrate ROI early in the summary.
- Keep pricing clear and explain payment milestones to reduce friction.
- Add social proof or recent results after the template to build trust.
- Turn approved proposals into invoices instantly with Zap Bill.
Need a simple contract too?
Pair this proposal with our lightweight contract template to lock in payment terms and scope.
Get the contract template